I’m so excited…I want people to live in these clothes. And I’m super hyped on it, just f–king in love with it. It’s for whoever’s going to like it…I don’t expect people who liked my previous stuff to like it and get it and want it. Of the new direction with Golf le Fleur, he added: “You know, the target consumer isn’t my fans or my previous customers. “I think brick-and-mortar is such the move, at least for the apparel.” He currently runs a Golf Wang shop on North Fairfax Avenue in L.A. “At some point, man, I want to hit a lot of my favorite places in the world and allow them to experience this,” he said. Looking forward, Okonma hopes to expand into more shops. I just got to really take it there, because I believe he would want to see me continue to get there.” It really helped me with this, and I was like, ‘Oh, I wanted him to see it.’ And just be proud of where I’m taking this. He was on calls and emails setting this stuff up for me in a world that I didn’t know, schooling me on so much, and the launch, I wanted him there so bad so he could see what his helping hand turned into. Some of these Golf le Fleur clothes are made in Italy and are handmade, and do you know who set all that up for me? He did. I’m like, ‘Bro,’ - and over the years we’ve grown a relationship, especially the past few years, and it really bummed me out, the news I got. “And when he was doing what he was doing at first I was kind of iffy on it. “I’ve known Virgil for a long time,” continued Okonma. “That’s kind of what the smell is for me.” Categorized catalog, free delivery and wide selection. “Just relishing in an amazing moment where you feel the freest, and it’s that moment you’re going to remember for the rest of your life,” he said. GOLF Suicide Starter Kit Tyler The Creator Classic T-Shirt Print Men Polyester T-shirt Vintage Shirt Summer Short Sleeve Tops G low-priced items from all over the world. Or being on tour, the sense of adventure, riding bikes while in the middle of nowhere. Yeah, I’ll do it on the Golf le Fleur tag.’”ĭescribing the scent, he brings up summertime as a kid, the exhaustion and heat felt getting out of a pool. So, I was like ‘Man, I want to make a perfume. “It was just mirroring my life,” Okonma went on. It was developed with CPL Aromas, the international fragrance house headquartered in the U.K. Along with nails, Okonma unveils a fragrance, “French Waltz,” priced between $40 for 10-ml and $200 for the larger 100-ml bottle. The shades are also the two main colors featured as part of the beauty release, a $55 three-piece nail polish set (“Geneva Blue,” “Georgia Peach” and “Glitter,” $20 each). Okonma’s signature pastel-centered palette is seen throughout, with a soft blue and orange as the focus, showcased on items, details and packaging. Which is also to say: it's a reflection of Tyler's own sartorial journey, from Fairfax skate rat to electric menswear royalty.The Golf le Fleur pop-up shop. Everything is decidedly high-end-some of the clothes are handmade in Italy. Instead, there are mohair cardigans ($500) and leather jackets ($1,100) and loafers ($305). The surprising part is that the graphic-driven core of Golf Wang (the streetwear-inflected label that he debuted in 2013) is nowhere to be found. This time around, the go-to pastel palette is primarily made of soft blues and washed-out oranges. Longtime fans will instantly recognize the bold colors and eccentric style that the rapper-designer is known for. One look, and it's clear that Tyler, The Creator has arrived at the next level-and we're not just talking about the label's mountainside pop-up shop. For its newest collection, his Golf le Fleur brand set its sights on the realm of luxury fashion, and the goods-full of high-end apparel, a first-ever fragrance, and well-designed accessories-hit the mark. He's proven himself to be a wonderfully unpredictable force of creativity, from his music to the clothes and sneakers he designs. If Tyler, The Creator has taught us one thing about his output, it is to expect the unexpected.
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