![]() ![]() Internationally, we follow the same recipe with Eleven Sports and Mediapro: through technology and platforms that make it possible for fans to customize the offer to their preference, we are expanding our audience and we can make our clubs more visible internationally.” In addition, efforts are being made to create innovative partnerships - just think of KBC Goal Alerts - and technology that benefits the fan experience - such as the greater focus on data. Leander Monbaliu (Pro League): “In Belgium, the reach of Belgian football is already historically large thanks to the collaboration with Eleven Sports. Through this new collaboration with M圜ujoo and OneFootball, we also bring the knowledge and experience of two frontrunners in digital distribution models that are adapted to individual needs and preferences and it goes without saying we are very excited about this partnership”. In this sense, we really value our partnership with Eleven, the Pro League and its clubs, who have all proven to be on the forefront of innovation in how they connect with their consumer base. At the same time, we are also very much adapting to the new rules of consumption behavior. We really look for long term solutions that fit the growth potential of the Pro League. Oliver Seibert, Sports Rights Manager at MEDIAPRO: “Our international distribution strategy is based on trusted partnerships with specialized broadcasters in the territories. Again, the collaborations with M圜ujoo and OneFootball indicate support." In addition, we want to continue to respond to the evolutions in sports consumption among sports enthusiasts. The agreements with our partners M圜ujoo and OneFootball are an integral part of this strategy we share with the Pro League. Guillaume Collard, Managing Director ELEVEN Belgium and Luxembourg and Chief Rights Acquisitions Officer Eleven Sports Group: “As part of our 'Home of Belgian Football' project, we want to offer Belgian club football an even greater international image. Until the Play Offs, access to the matches will be free on both platforms, after which a pay-per-view model will be applied. Thanks to the agreement with M圜ujoo and OneFootball, all matches of the Jupiler Pro League will now also be available in Germany, France, Italy, Spain, UK, Austria, Switzerland, Czech Republic, Slovakia, Hungary, Poland, Scandinavia and Ireland. Through these new partnerships, the Pro Lleague is responding to a strongly growing tendency among sports fans to consume sports content digitally via streaming services. Through these new partnerships, Eleven Sports and the Pro League are responding to a the growing trend towards digital consumeption of LIVE sport via streaming services. LIVENow brings sports, concerts, workouts, stand-up comedy, inspirational speakers and more to screens around the world. OneFootball is a world leading football media platform, providing fans with a comprehensive football content offering that includes live-streaming, videos, breaking news, live scores, data and stats. M圜ujoo is a global streaming platform, delivering thousands of hours of LIVE sport to tens of millions of fans. Eleven Sports Belgum and OneFootball also collaborated in 2019/20, to bring fans pay-per-view access to Eleven’s European football rights. M圜ujoo was acquired by the Eleven Sports Group in November 2020 and OneFootball is part of Aser Ventures’ leading portfolio of sports and media companies. This groundbreaking agreement capitalizes on the network of Eleven Sports and its parent company, the sports and media investment platform Aser Ventures. Eleven Sports, MEDIAPRO, and the Pro League are now going one step further in the international distribution of Belgian club football.
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